Edublogs
Competitive Advantages
Edublogs has the largest market share in the education blogging space.
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Edublogs possesses many competitive advantages over its rivals. First, Edublogs is powered by WordPress, a robust, mature, and dominant software application in the CMS marketplace. Second, Edublogs provides a feature-rich set of tools designed for educators and students. Edublogs also provides quick customer service to educators in need. Third, Edublogs employs a freemium business model designed to convert free users into paid customers. Fourth, Edublogs can easily be accessed from mobile devices through their native app. Last, Edublogs has the largest market share in the education blogging space.
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iPad use has increased from 27% to 50% in two years (Waters, 2012, 2013, 2014).
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According to Waters (2012, 2013, 2014), iPad access to Edublogs has increased from 27% to 50%, while other types of tablets have shown an increase from 6% to 18%. That means that 68% of Edublogs users are accessing their blogs through a mobile device.
Capitalizing on this trend, Edublogs has developed their own mobile apps allowing students and teachers the ability to publish from any mobile device. Edublogs also offers mobile-friendly themes for their blogs so that readers can interact with the content as published on Edublogs. |